Broken Spoke Saloon
Longstanding Rally destination with vendor village, custom bike shows and a giant outdoor stage.
On the Map
The Story
VibeOld-school Rally saloon with dirt-lot parking, a giant stage, custom-bike shows daily and a crowd that skews long-time Sturgis regulars.
Founded by Jay Allen in 1994, the Broken Spoke grew into a Rally institution and expanded to Daytona and Laconia. The Sturgis location on Junction Ave has anchored the west end of the Rally footprint for three decades.
Known For
Broken Spoke custom bike shows
Sturgis Rally Hall of Fame inductions
The 'Under the Big Top' concert tent
Vintage-chopper worship
Drinks
Beer, shots, whiskey. Standard Rally lineup, priced fairly for the crowd.
Food
Pulled pork, brisket and burgers from on-site pits.
Music
Classic rock, southern rock, and outlaw country cover bands.
Rider Tips
- ★Walk the bike show even if you're not entering — it's free
- ★Best crowd is mid-afternoon before the Main Street rush
- ★Vintage chopper owners: this is your bar