Full Throttle Saloon
Billed as the world's largest biker bar. Rebuilt after the 2015 fire, still the wildest party during the Rally.
On the Map
The Story
VibeLoud, huge, on-fire (sometimes literally). Sprawling outdoor compound of stages, bars, vendors, and a zip line over the crowd. If you saw the truTV reality show, that's this place.
Opened in 1999 by Michael Ballard on 30 acres east of Sturgis. Its truTV reality show ran seven seasons and turned it into a household name. A September 2015 fire burned the original compound to the ground; Ballard rebuilt at a new location just up the road in time for the 2016 Rally, and it's been the loudest party on wheels ever since.
Known For
The World's Largest Biker Bar title
Zip line over the main crowd
Nightly national concert acts during Rally
Coleslaw wrestling and the Miss Full Throttle contest
Drinks
Beer buckets, whiskey, and giant frozen drinks by the gallon. Multiple bars scattered across the property so you're never more than a minute from the next one.
Food
BBQ, burgers, pizza and food-truck row. Standard biker-bar fare done in mass quantity.
Music
Multiple stages with national headliners nightly during Rally — think Lynyrd Skynyrd, ZZ Top, Kid Rock caliber.
Rider Tips
- ★Cover charge kicks in during Rally — bring cash
- ★Ride-share back to camp; it's east of town off SD-34
- ★The best people-watching is from the upper deck around 10pm
- ★Camp on-site if you don't mind sleeping through a rock concert