---
title: "Rally Point — City of Sturgis Rally Hub — Sturgis GO"
description: "Rally Point is the City of Sturgis' official rally hub — info booth, official merch, event schedules, and the plaza where the Mayor's Ride and opening ceremonies stage."
lang: en
json-ld:
---

[![Sturgis GO](/__l5e/assets-v1/825af66a-9c59-4c6a-a97c-14a735d4514a/skull-logo.png)STURGIS GO ](/)

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●  Info Hub · City of Sturgis

# Rally Point 

The City of Sturgis' official rally hub on Harley-Davidson Way — info booth, official rally merch, schedules of every event that week, and the outdoor plaza where the opening ceremonies and the Mayor's Ride stage.

Address

1040 Harley-Davidson Way, Sturgis, SD 57785

Hours

Rally: 8am–8pm daily · Off-season: limited hours

Best For

Schedules, official merch, first stop when you get to town

[Directions](https://www.google.com/maps/dir/?api=1&destination=1040%20Harley-Davidson%20Way%2C%20Sturgis%2C%20SD%2057785&travelmode=driving) [Rally Dates & Events](/rally)

## On the Map

## What It Is

Rally Point is the City-run welcome center for Rally week. It's the one place with an authoritative daily schedule — every ride, ceremony, race and concert happening across Sturgis and the surrounding Hills.

The plaza out front hosts the opening ceremonies on the first Friday of Rally, the Mayor's Ride staging on Monday, and impromptu music and vendor pop-ups throughout the week. First-time riders — start here.

## What's There

Official rally info booth staffed by the City of Sturgis

Official rally merch — this year's collectible pin, patches, tees and posters

Printed daily schedule of every rally event, ride and ceremony

Free maps of downtown, the cruise route and the Black Hills

## Rider Tips

-   ★ Make Rally Point your first stop the day you roll in — grab the schedule before you plan anything. 
-   ★ The official rally pin changes every year and sells out. Get yours early in the week. 
-   ★ Opening ceremonies on the first Friday are worth standing in the plaza for. 
-   ★ Ask the staff about any road closures or route changes — they know first. 

 [![Sturgis GO](/__l5e/assets-v1/825af66a-9c59-4c6a-a97c-14a735d4514a/skull-logo.png) Sturgis Go](/)

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