Rally Point
The City of Sturgis' official rally hub on Harley-Davidson Way — info booth, official rally merch, schedules of every event that week, and the outdoor plaza where the opening ceremonies and the Mayor's Ride stage.
On the Map
What It Is
Rally Point is the City-run welcome center for Rally week. It's the one place with an authoritative daily schedule — every ride, ceremony, race and concert happening across Sturgis and the surrounding Hills.
The plaza out front hosts the opening ceremonies on the first Friday of Rally, the Mayor's Ride staging on Monday, and impromptu music and vendor pop-ups throughout the week. First-time riders — start here.
What's There
Official rally info booth staffed by the City of Sturgis
Official rally merch — this year's collectible pin, patches, tees and posters
Printed daily schedule of every rally event, ride and ceremony
Free maps of downtown, the cruise route and the Black Hills
Rider Tips
- ★Make Rally Point your first stop the day you roll in — grab the schedule before you plan anything.
- ★The official rally pin changes every year and sells out. Get yours early in the week.
- ★Opening ceremonies on the first Friday are worth standing in the plaza for.
- ★Ask the staff about any road closures or route changes — they know first.