---
title: "Sturgis Motorcycle Museum & Hall of Fame — Sturgis GO"
description: "The Sturgis Motorcycle Museum & Hall of Fame on Main Street: rally history, legendary bikes, hall-of-fame inductees, hours, tickets and directions."
lang: en
json-ld:
---

[![Sturgis GO](/__l5e/assets-v1/825af66a-9c59-4c6a-a97c-14a735d4514a/skull-logo.png)STURGIS GO ](/)

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●  Museum · Main Street

# Sturgis Motorcycle  Museum

The permanent home of Sturgis Rally history. Two floors of legendary bikes, rare photographs, and the Motorcycle Hall of Fame on the corner of Main & Junction — the exact spot every rider walks past during Rally.

Address

999 Main St, Sturgis, SD 57785

Hours

Rally: 8am–8pm daily · Off-season: 9am–5pm, closed some Sundays

Admission

Adults $10 · Seniors/military $8 · Kids under 12 free

[Directions](https://www.google.com/maps/dir/?api=1&destination=999%20Main%20St%2C%20Sturgis%2C%20SD%2057785&travelmode=driving)[Official Site](https://sturgismuseum.com)

## On the Map

## The Story

Founded in 2001, the Sturgis Motorcycle Museum & Hall of Fame preserves the century of racing, engineering and road-tripping culture that turned a small South Dakota town into the biggest motorcycle rally in the world.

The building itself — the old Sturgis city hall — sits at 999 Main Street, the visual anchor of downtown. Every Rally, new inductees are ceremonially added to the Hall of Fame on the corner outside.

## What You'll See

Rare pre-war Indians, Harleys and Excelsiors

The Jack Hoel / Black Hills Classic origin exhibits (the 1938 race that started it all)

The Hall of Fame gallery of racers, builders and rally figures

Rotating custom-bike features and vintage race machines

The Rally poster archive — every year since 1938

Gift shop with museum-only patches and prints

## Rider Tips

-   ★ Go in the morning — Main Street is easy to walk before the afternoon cruise picks up. 
-   ★ Give yourself 60–90 minutes. It's bigger than it looks from the street. 
-   ★ The corner outside is the single most photographed spot in Sturgis — take the picture. 
-   ★ Ask about the current temporary exhibit; they rotate a couple times a year. 

 [![Sturgis GO](/__l5e/assets-v1/825af66a-9c59-4c6a-a97c-14a735d4514a/skull-logo.png) Sturgis Go](/)

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