Sturgis Motorcycle Museum
The permanent home of Sturgis Rally history. Two floors of legendary bikes, rare photographs, and the Motorcycle Hall of Fame on the corner of Main & Junction — the exact spot every rider walks past during Rally.
On the Map
The Story
Founded in 2001, the Sturgis Motorcycle Museum & Hall of Fame preserves the century of racing, engineering and road-tripping culture that turned a small South Dakota town into the biggest motorcycle rally in the world.
The building itself — the old Sturgis city hall — sits at 999 Main Street, the visual anchor of downtown. Every Rally, new inductees are ceremonially added to the Hall of Fame on the corner outside.
What You'll See
Rare pre-war Indians, Harleys and Excelsiors
The Jack Hoel / Black Hills Classic origin exhibits (the 1938 race that started it all)
The Hall of Fame gallery of racers, builders and rally figures
Rotating custom-bike features and vintage race machines
The Rally poster archive — every year since 1938
Gift shop with museum-only patches and prints
Rider Tips
- ★Go in the morning — Main Street is easy to walk before the afternoon cruise picks up.
- ★Give yourself 60–90 minutes. It's bigger than it looks from the street.
- ★The corner outside is the single most photographed spot in Sturgis — take the picture.
- ★Ask about the current temporary exhibit; they rotate a couple times a year.