---
title: "Sturgis GO — The Rider's Guide to Sturgis &amp; the Black Hills"
description: "The bold guide to Sturgis: legendary rides, biker saloons, campgrounds, hotels, and the 86th Motorcycle Rally in the Black Hills."
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[![Sturgis GO](/__l5e/assets-v1/825af66a-9c59-4c6a-a97c-14a735d4514a/skull-logo.png)STURGIS GO ](/)

[Main St](/downtown)[Rides](/rides)[Saloons](/saloons)[Stay](/stay)[Rally](/rally)[Guide](/guide)[Be Seen](/be-seen)

[Pick a Ride](/rides)

●  Sturgis · South Dakota · Black Hills

# Sturgis Go 

The rider's guide to Sturgis — every legendary ride, saloon, and campground in the Black Hills, on one bold panel.

[Pick a Ride](/rides)

●  The Main Event

## Main Street.  
Sturgis. 

When people say "Sturgis," they mean this ten-block strip. Main Street runs one-way east, Lazelle one-way west, and the whole loop fills with bikes, vendors and neon. Here's exactly where it happens and how to walk it.

[Downtown Guide](/downtown) [Directions](https://www.google.com/maps/dir/?api=1&destination=Main+Street%2C+Sturgis%2C+SD+57785&travelmode=driving)

The blue line = the cruise

Main Street runs east from Junction Ave to Sherman St — this is the actual Rally cruise strip.

[Explore](/downtown)

## The Panel

Rides · Saloons · Camp · Rally 

[

01 

Main Street

Downtown



](/downtown)[

02 

Legendary Rides

13



](/rides)[

03 

Biker Saloons

9



](/saloons)[

04 

Campgrounds

8



](/campgrounds)[

05 

The Rally

86th



](/rally)[

06 

Full Throttle

24/7



](/saloons)[

07 

Scenic Byways

4



](/rides)[

08 

Search

—



](/rides)

Sturgis Deadwood Spearfish Custer Keystone Hulett Rapid City Nemo Hill City Sturgis Deadwood Spearfish Custer Keystone Hulett Rapid City Nemo Hill City 

## Must-Ride

[All rides →](/rides)

[

● 14 mi · 1 – 1.5 hrs

### Needles Highway

Advanced 

](/rides/needles-highway)[

● 17 mi · 1 hr

### Iron Mountain Road

Moderate 

](/rides/iron-mountain-road)[

● 22 mi · 45 min – 1 hr

### Spearfish Canyon Scenic Byway

Easy 

](/rides/spearfish-canyon)

## One town.  
One rally.   
Endless miles.

[Ride the Hills](/rides) [Rally Info](/rally)

Plan smarter

### First time at Sturgis? Read the Rally Guide.

[Rally Guide Hub](/guide) [First Time at Sturgis](/guide/first-time-sturgis-rally)

 [![Sturgis GO](/__l5e/assets-v1/825af66a-9c59-4c6a-a97c-14a735d4514a/skull-logo.png) Sturgis Go](/)

[Guide](/guide)[Get Listed](/get-listed)

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