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●  Rally Point · Military

# Military Appreciation Day

Annual on-stage recognition and events for active and retired service members at Rally Point.

Dates

Rally week (see Rally Point schedule)

Where

Harley-Davidson Rally Point · Downtown Sturgis

Cost

Free

[Directions](https://www.google.com/maps/dir/?api=1&destination=1040%20Harley-Davidson%20Way%2C%20Sturgis%2C%20SD%2057785&travelmode=driving)

## What & Where

Rally Point's Military Appreciation Day pulls active and retired service members onto the outdoor stage for a formal recognition and hands-on events throughout the day. Free and open to the public.

## On the Map

Source

### City of Sturgis · Rally page

Times and lineups change — always verify with the source before you ride.

[Open source](https://www.sturgis-sd.gov/rally)

## More Rally Point · Military

[

Sun, Aug 9, 2026

Heroes Honor Ride

Group ride honoring veterans, staging at the Center of the Nation Monument and ending with a reception at the Chip.

](/events/heroes-honor-ride)[

Rally week (see Rally Point schedule)

Veteran Warriors Honor Ride

Charity ride honoring veterans, ending in a formal ceremony at Bear Butte or the Black Hills National Cemetery.

](/events/veteran-warriors-honor-ride)[

Thu, Aug 13, 2026

Freedom Celebration

The Chip's annual salute to active-duty, veterans, and first responders on Thursday of Rally week.

](/events/freedom-celebration-aug-13)

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