All Rally Events
● Rally Point · Military
Military Appreciation Day
Annual on-stage recognition and events for active and retired service members at Rally Point.
Dates
Rally week (see Rally Point schedule)
Where
Harley-Davidson Rally Point · Downtown Sturgis
Cost
Free
What & Where
Rally Point's Military Appreciation Day pulls active and retired service members onto the outdoor stage for a formal recognition and hands-on events throughout the day. Free and open to the public.
On the Map
Source
City of Sturgis · Rally page
Times and lineups change — always verify with the source before you ride.
More Rally Point · Military
Sun, Aug 9, 2026
Heroes Honor Ride
Group ride honoring veterans, staging at the Center of the Nation Monument and ending with a reception at the Chip.
Rally week (see Rally Point schedule)
Veteran Warriors Honor Ride
Charity ride honoring veterans, ending in a formal ceremony at Bear Butte or the Black Hills National Cemetery.
Thu, Aug 13, 2026
Freedom Celebration
The Chip's annual salute to active-duty, veterans, and first responders on Thursday of Rally week.