All Rally Events
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Main Street Cruise
The bikes-only eastbound Main Street cruise and Lazelle Street return — the visual center of the whole Rally.
Dates
Fri, Aug 7 – Sun, Aug 16, 2026
Times
Peak: 4 PM – midnight daily
Where
Main Street & Lazelle Street · Downtown Sturgis
Cost
Free — this is the street
What & Where
During Rally week, Main Street becomes a one-way eastbound bike-only cruise and Lazelle Street (one block north) becomes the westbound return. Together they form the giant slow-crawl loop that defines Sturgis. Vendor rows, saloons and stages line the whole footprint.
On the Map
Source
Sturgis GO · Downtown guide
Times and lineups change — always verify with the source before you ride.