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title: "Legends Ride — Sturgis Rally 2026"
description: "Celebrity-led charity ride from Deadwood's Main Street to the Chip, capped by a private concert & party."
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●  Charity Ride · Celebrities

# Legends Ride

Celebrity-led charity ride from Deadwood's Main Street to the Chip, capped by a private concert & party.

Dates

Mon, Aug 10, 2026

Times

9:00 AM – 2:00 PM (Deadwood → Buffalo Chip) · Party after

Where

Historic Deadwood → Buffalo Chip · Deadwood → Buffalo Chip

Cost

Ticketed / registered riders · free to watch in Deadwood

[Directions](https://www.google.com/maps/dir/?api=1&destination=20622%20Fort%20Meade%20Way%2C%20Sturgis%2C%20SD%2057785&travelmode=driving) [Legends Ride details](https://www.buffalochip.com/legendsride/)

## What & Where

The Legends Ride is the Buffalo Chip's flagship charity ride — celebrities, custom builders, and riders roll out of historic Deadwood on Monday morning and cruise to the Chip. The day includes a red-carpet check-in in Deadwood, the ride itself, and a private after-party at the Chip with entertainment, dinner, and a live auction supporting Black Hills charities. Registration required to ride; spectators can line Deadwood's Main Street to watch the roll-out for free.

## On the Map

Source

### Buffalo Chip · Legends Ride

Times and lineups change — always verify with the source before you ride.

[Open source](https://www.buffalochip.com/legendsride/schedule/)

## More Charity Ride · Celebrities

[

Mon, Aug 10, 2026 (Rally Monday)

Mayor's Ride

Historic guided group ride hosted by the Mayor of Sturgis with celebrity riders and law-enforcement escort.

](/events/mayors-ride)[

Rally week (mid-week, confirmed at Rally Point)

Police Chief's Ride

Official ride benefitting local causes, led by the Sturgis Police Chief through the Northern Hills.

](/events/police-chiefs-ride)[

Rally week (see Rally Point schedule)

Medicine Wheel Ride

Cultural charity ride based around Bear Butte, honoring Native American heritage.

](/events/medicine-wheel-ride)

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